Ethos · For owners

Right now, your business runs on you.

Every approval, every price, every “how do I…” comes back to your phone. Ethos writes down how your business works, hands it to your team, and shows you it keeps going when you step away.

Start free14 days with a year of sample data, no cardBook a walkthrough
Ethos on a phone: cash in the bank and money owed

Act one · The owner trap

If you disappeared for a month, what would break?

  • Who approves payments?You.
  • Who knows how to price a job?You.
  • Who does staff call when something goes wrong?You.

If the answer is you, the business can’t grow past you, and it can’t be sold without you.

YouWritten proceduresYou

Every line runs to one person. Take that person away and every line goes dead.

Act two · The way out

How Ethos gets you out of the middle.

1

Write it down.

How each job is really done, in Arabic and English.

Procedures
2

Hand it over.

Give someone a task with the how-to attached, and see it was done right.

Tasks and approvals
3

Prove it.

A monthly report scores how much the business still leans on you, and whether that’s falling.

Continuity record
The continuity record: readiness 74 out of 100
The continuity record of a sample company: 74 out of 100, and where it still leans on one person.

The full monthly report comes with Business.

Act three · Everyday work

Everyday work, made easy.

This is what your team uses every day, and what you’re paying for.

Capture

Snap it, it’s filed.

Photograph a receipt, invoice or bank slip. Ethos reads the supplier, the lines and the VAT, matches what it knows, and hands it to you to confirm. Many at once.

ReceiptsSupplier invoicesBank slipsIDs and certificates
Capture: the receipt read, with supplier, amounts and VAT ready to confirm
What Ethos read from it
A job: contract value, costs, margin, hours and progress claims

Live view

Your business, live.

Money in and out, who owes you, stock, and which jobs make money. Always current, not at month end.

Cash and receivablesJob profitStockReports

Ask

Just ask.

“Who owes us money right now?” Answered from your own records, in Arabic or English, with the numbers behind it.

Arabic and EnglishFrom your own recordsCharts when they help
The assistant answering who owes money, with a chart by customer
A paid tax invoice with VAT
The tax invoice the customer receives
Bank reconciliation: the statement matched to the books
The bank statement, matched to the books

Invoices and VAT

Invoices and VAT, sorted.

Quotes to invoices to payments, GST worked out for you, and your bank statement matched to your books every month.

QuotesTax invoicesProgress claimsBank matching

People

Your team, organised.

Everyone’s record in one place: check-in, leave, shift rosters, documents, and site crews marked in from the supervisor’s phone.

Check-inLeaveRostersSite crews
Employees: departments, roles and who reports to whom
A lead from WhatsApp with the conversation on it
A WhatsApp enquiry, on its lead

Enquiries

No lead slips through.

Your website form, Facebook and Instagram ads, WhatsApp and Instagram messages: every enquiry arrives as a lead, with the whole conversation on it.

Website formFacebook & Instagram adsWhatsAppInstagram

WhatsApp and Instagram: connecting now

Built for your kind of business

Pick what you do. Ethos switches on what you need.

Contracting & engineering

What switches on

JobsJob costsRetentionSite crews

Jobs with their contract value, costs and margin.

Jobs with their contract value, costs and margin.

EthosLink · Open to customers day and night

Your own assistant on your website, answering customers while you sleep.

It answers in Arabic and English, takes enquiries, and lets customers ask for an appointment or claim an offer. Every conversation lands in Ethos as a lead, with a call-back task for your team.

EthosLink: a company's assistant on its website
A building-systems company’s assistant, on its own website
The appointment request in Ethos, with its call-back task
In Ethos: the lead, the request, and the call-back task

Ocean · The leadership view

Your people, your deals and your market, on one living map.

Opened from inside Ethos, read-only, always current. See where the company is strong, where it depends on one person, and where the market is moving.

Ocean on a phone: the map with its findings
Ocean on a phone, on a sample company: what matters most, each finding with its source.
More about Ocean →
OceanThe leadership view
EthosThe work, the books, the people
EthosLinkCustomers, visitors, crews

One system

Three layers, and nothing lost between them.

Most companies buy a website chatbot, an accounting system, an HR app and a dashboard from four suppliers that don’t talk to each other.

ChatbotAccountingHR appDashboard

With Ethos it’s one system:

A customer’s question→a lead→a job→your numbers→the map

Looking for an ERP? That’s what sits underneath: accounts, stock, people and sales in one system, without your team having to learn an ERP.

Trust

What you can check before you talk to us.

  • English and Arabic, on every screen.Procedures, questions and reports, in your team’s language.
  • GST and Australian dollars on every invoice.Set your tax rate and currency once; every document follows.
  • Your data, encrypted.With nightly encrypted backups.
  • See it on a sample company first.A full year of a sample company’s records, ready to explore.

Pricing

Pricing in one glance.

EssentialsA$59a monthGet paid, and keep the books straight2 people
GrowthA$159a monthYour team, your customers and your stock, in one place5 people, then A$12 each, up to 10
BusinessA$349a monthProof it runs without you, with the monthly continuity report15 people, then A$10 each, up to 25
EnterpriseContact us for detailsYour own server, your ERP, single sign-onMore than 25 people
EthosLinkA$99 a month with any plan: your own assistant for customers and visitors. It runs on U92’s servers outside Australia.
Done-for-you setupA$290, once. We move your customers, items and staff in, connect your WhatsApp, and walk your team through it.
Start free

14 days free, no card needed. Only people who sign in count; staff you keep as records are free.

Founder offer: the first 20 businesses get a third off Growth or Business for 12 months with the code FOUNDER.

Less than a part-time admin, and it doesn’t resign.

See full pricing →

Sold to businesses in Australia. Prices in Australian dollars, no GST added. A year costs ten months.

The close

If you disappeared for a month, what would break?

Owner dependency review